Dentists have a tough time getting the web visitors they need. If you are a Cosmetic Dentist in Chicago there are more than 60 people per day searching for "Cosmetic Dentist Chicago" - and this is only on Google. Combine this with searches on Yahoo and MSN and you will find that there are at least 100 searches per day. This excludes searches for Porcelain Veneers, Teeth Whitening, Braces, Implants, etc - it only includes searches with the keywords Cosmetic Dentist Chicago.
The best chance of attracting these potential clients to your web site is to be listed on the first page in the free / organic section of the search engine results. If you are on page 2, less than 10% of these visitors will see your site and maybe click on it. If you are further than page 3, your web site is practically invisible - and these potential clients are lost to you.
Take a minute and study the following results. Note: Visual PageRank™ is displayed on a scale of 0 to 10, where 0 is low, 10 is high.
During December 2006 we studied the PageRank™ of 7,846* Dental Web Sites, and discovered the following:
| # Dental Web Sites | PageRank | % |
2,733 |
No PageRank™ |
35% |
2,223 |
28% |
|
1,155 |
15% |
|
725 |
9% |
|
832 |
11% |
|
171 |
2% |
|
7 |
0.1% |
|
Total # Sites Tested: 7,846 |
* Only Dental Web Sites were tested. PageRank™ was taken from Google's Data Centers during December 2006. It is a well known fact that visual Google PageRank™ updates are only done every 3 to 4 months. We believe that a new update is currently underway. We will re-test these results during February 2007, using an even larger base of dental web sites. Important - the mentioned Google updates only affect the visual PageRank™. The actual PageRank™ used for determining ranking position is updated every time Google discovers a new relative link to a site.
We found the results surprising! More than 87% of dental web sites tested had a PageRank™ of less than 3. A whopping 35% of Dental sites had No PageRank™. We studied these sites in greater detail and found that many of these sites either had design problems, or had no incoming links and have therefor not been indexed by any of the major search engines.
The good news is this - get your PageRank™ up to 3 or higher, and you will dominate your market!
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